#TheWorldNeedsMore Animations

The UN asked us to generate essential funding for humanitarian aid. When people want to help disaster victims, often the only resource they can give are their words. Our solution: turn those words into action. 'The World Needs More' is a first of its kind marketplace for words. Brands and individuals sponsor a word they think the world needs more of. Every time that word is shared using #TheWorldNeedsMore, a percentage of the sponsored amount is unlocked. The more words shared, the more money is donated.

We teamed up with The Mill London to make 3 call to action animations for the World Humanitarian Day 2013 campaign. Tell us what the world needs more of on twitter: #TheWorldNeedsMore #YourWord

#TheWorldNeedsMore #Peace
#TheWorldNeedsMore #Shelter
#TheWorldNeedsMore #Healthcare
Stills from the animations.
peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation peace animation Shelter animation Shelter animation Shelter animation Shelter animation Shelter animation Shelter animation Shelter animation Shelter animation Shelter animation Shelter animation healthcare animation healthcare animation healthcare animation healthcare animation healthcare animation healthcare animation

Client:

The United Nations

Agency:

Leo Burnett New York

Chief Creative Officer:

Jay Benjamin

Executive Creative Director:

Kieran Antill, David Skinner, Darren Wright, Michael Canning

Senior Art Director:

André Gidoin

Executive Producer:

Jeremy Fox

Producer:

Karen McKibben

Production house:

The Mill London