"The Food You Love At Your Fingertips." We created a cute story about a dad and his two sons making a surprise birthday breakfast for their mom while she is sleeping. The TVC shows off all the different functionalities of the fridge, highlighting the ease of use and how every ingredient you might need is right at your fingertips.
This work is very different from what Samsung has usually done in this category and was very successful both externally and internally, helping our clients get promotions.
Stills from the film:
Client: Samsung DA Global
Agency: Leo Burnett New York
Director: Michael Haussman
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Kieran Antill, Michael Canning
Senior Art Director: André Gidoin
Copywriter: Skyler Dobin
Producer: Sean Pinney
Post Production house: Union Editorial
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