The UN asked us to generate essential funding for humanitarian aid. When people want to help disaster victims, often the only resource they can give are their words. Our solution: turn those words into action. 'The World Needs More' is a first of its kind marketplace for words. Brands and individuals sponsor a word they think the world needs more of. Every time that word is shared using #TheWorldNeedsMore, a percentage of the sponsored amount is unlocked. The more words shared, the more money is donated.

We teamed up with The Mill London to make 3 call to action animations for the World Humanitarian Day 2013 campaign. Tell us what the world needs more of on twitter: #TheWorldNeedsMore #YourWord

#TheWorldNeedsMore #Shelter

#TheWorldNeedsMore #Healthcare

Stills from the animations: