Animations, Online Films.
The UN asked us to generate essential funding for humanitarian aid. When people want to help disaster victims, often the only resource they can give are their words. Our solution: turn those words into action. 'The World Needs More' is a first of its kind marketplace for words. Brands and individuals sponsor a word they think the world needs more of. Every time that word is shared using #TheWorldNeedsMore, a percentage of the sponsored amount is unlocked. The more words shared, the more money is donated.
We teamed up with The Mill London to make 3 call to action animations for the World Humanitarian Day 2013 campaign. Tell us what the world needs more of on twitter: #TheWorldNeedsMore #YourWord
Stills from the animations:
Client: United Nations
Agency: Leo Burnett New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Kieran Antill, David Skinner, Darren Wright, Michael Canning
Senior Art Director: André Gidoin
Executive Producer: Jeremy Fox
Producer: Karen McKibben
Production house: The Mill London
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