TVC, Pre-Roll, Social, Banners, Takeovers, Swag, Event, etc.
WINNING IN FANTASY SPORTS is much more than winning a few bucks at the end of the season. It's everything from bragging through funny memes to trolling your boss and not getting fired. It's all the wins you feel throughout a season that give you that fist-pumping hell-yeah moment.
So while ESPN, CBS and the NFL are welcome to own the serious side of fantasy, we'll be spiking footballs and dropping silly Gifs in your feed. Because we're all about supercharging that winning feeling and channeling Yahoo's inner Internet rebel yodel while we Feel The Wins.
Fantasy Football is social. So we brought the feeling of feeling the wins to life through a Snap Lens, social posts, banners, and swag.
Client: Yahoo Sports Fantasy Football
Agency: Sid Lee New York
ECD: Daniel Chandler
ACD: André Gidoin
ACD: Jim Robbins
Executive Producer: Nalina baratz
Design Director: Malte Gruhl
Designers: Mikhael Villegas, Rui Ma, Guillaume Vaillancourt, Iris Lee
Prod. Company: Dummy Films
Director: Michael Illick
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